Business and Corporate Christmas Cards

Posts Tagged ‘sending’

by placdarms

Article by Kaila West

Money is tight right now and businesses across the United States are trying to survive the financial woes that plague the economy. Each business decision has a dollar amount attached and with businesses watching every dollar spent, it is often wise to optimize expenses. Business owners and managers continuously ask themselves if they are getting the greatest benefit from any dollar spent. Discretionary spending is only used judiciously as companies hope the worst of the financial recession is behind us. Looking for signs of a strengthening economy is an obsession for business owners and managers. This Christmas season, bonuses were forgone and the idea of a Christmas bonus was put on hold as employees just hoped for continued employment. Business owners and managers put off raises and retirement planning matching in an effort to keep employees working and worked to cut costs in non-employee related areas. Each year, clients and customers were sent corporate Christmas cards but not last year. Last year, a Christmas card was attached to a newsletter and year end summary of business operations in an effort to combine client and customer communications.

Companies are looking at every opportunity to cut costs. Reducing employee benefits and freezing raises were just a few of the strategies to reduce expenditures. Businesses cut travel budgets and advertising budgets in order to save money. For the first time in decades, companies were freezing hiring and laying off people at a rapid rate. While companies took these actions seriously, they were chopping budget items in order to keep as many people employed as possible while trying to optimize revenues during the unprecedented recession. Keeping the business afloat was the number one priority of managers and business owners last year. Who could imagine spending any extra money on something as trivial as corporate Christmas cards? Making the decision to spend money is done when only necessary.

The idea of continuing to communicate with clients and customers was a motivating factor for companies sending out corporate Christmas cards at the end of 2009. With so much uncertainty permeating the markets, it was an opportunity for companies to let their clients and customers know the state of the business. Communicating new business strategies and sharing success stories provided an opportunity for businesses to boast and assure people they are still doing well regardless of the recession. Keeping in contact with customers and clients even during the worst of times is a business imperative for customer driven organizations. The customers and clients who stop hearing from their vendors are more likely to bring their business to other companies, especially if they are uncertain about the businesses viability.

As a result of sending out these communications, how many customers contacted the office afterwards? Does the communication expense outweigh the knowledge that communications can stimulate inquires thus resulting in business? The importance of keeping in contact with the clients and customers can be reviewed when the business communications and corporate Christmas cards are sent out. Any action that encourages customers and clients’ communications with the office can generate business. If you can attribute some incremental revenue as a result of client and customer communications then it is worth the expense. While companies are eliminating any expense that doesn’t directly result in revenue, being the company that a client receives communications from can be a factor in retaining business.

As 2010 unfolds, companies will still watch their expenditures and continue the cost cutting initiatives from 2009. As companies begin to feel themselves on solid ground, they will reinstate business practices once considered standard. From granting raises to sending out corporate Christmas cards, 2010 should bring better financial news and, with it, improved financial results for the coming year.

About the Author

Kaila is responsible for sending all corporate Christmas cards for her company. If you are as well, visit GalleryCollection.com

Related Corporate Christmas Card Articles

AboutOne can help you save time when sending cards to your friends, family, or business contacts. Watch this video to see how.
Video Rating: 5 / 5

www.GiveThemThanks.com http 480-664-8090 business name change greeting cards christmas greeting cards for business partners greeting cards to new opening business inexpensive greeting cards for business unique business greeting cards sendoutcards fort wayne sendoutcards…

www.tickettomarketing.com Chadi El Chemali, internet marketer with BigTicketToWealth, recommends to anyone who runs a business and is looking for free verses for Christmas business cards to go one step further and use the internet tools that are available at no cost to turn the paper business card into a video with Christmas wishes. Making a video is effective, quick, cheap and adds personal touch to the greeting message. To learn more about Chadi El Chemali as well as his online business and how to partner with him please visit his website, http and his blog www.tickettomarketing.blogspot.com

Business greeting cards are an excellent and highly effective marketing tool that is used by many different companies with fantastic success. However, when you go to send business greeting cards, there are a few things you need to think about beforehand so you can get the most out of this marketing strategy. You want to put yourself forward to your customers or potential customers in a way that stresses how professional you are while coming across as caring and personal. So long as you think things through and plan well, business greeting cards are guaranteed to help your company on the way towards becoming more successful. An important thing to do is to never compromise on the quality of the greeting card. This is for two reasons. Firstly, sending your customers a high-quality business greeting card will make you look a whole lot more professional. Secondly, it will make your customers feel they are worth the extra effort and cost. If you send them a low quality greeting card, they will likely feel you don’t value them and you may harm your image rather than enhancing it. Quality doesn’t necessarily mean spending a lot more, but it does mean a little more effort is needed. With regard to emphasising professionalism while also giving a personal touch, you can’t go wrong with using titles to address your customers. This means you should use titles such as “Mr” and “Miss” in the greeting card. Customers appreciate seeing their name mentioned and using their title means you’re keeping things on a professional basis. At eCO2 Greetings, we give you the ability to fully customise and create high quality business e cards. With our service, you can easily create e cards exactly how you want them and will have no problem satisfying your customers.

www.sendoutcards.com This is the newest SendOutCards (SOC) Video. It reflects the new compensation plan released June 2010. Barry Johnson 480-980-3093 www.sendoutcards.com Do you send cards and gifts? Do you know others who send cards and gifts? How would you like to make a…
Video Rating: 5 / 5

Find More Business Greeting Card Articles

Once Thanksgiving is done and over, it’s time to start planning for your Christmas cards.  Believe it or not, the time will pass quickly, and you want to be sure to get your cards in the mail in plenty of time.  As you prepare your list of recipients, be sure to break them down into appropriate categories so that you know which ones get what kind of card or which personal message.

Beyond your friends and family, you might want to send Christmas cards to business associates.  As you prepare these lists, be sure to make note of those people who you know do not celebrate Christmas.  Since it might be offensive to some of them to receive a Christmas card, you want to be sure to have an alternative that wishes them a Happy Holiday Season, or perhaps Seasons Greetings.

Whichever greeting is on the card that each recipient gets, you want to send the message that you are thinking of them during this special time of year.  Sending cards is a great way to stay in touch with people you might not see very often, or to make a really good impression on someone you do see regularly.  There is something special about opening the mailbox and finding that you have received a greeting card.

As crass as it might sound, you can take advantage of the holiday season to network and improve your relationships with various business associates by sending Christmas cards to them.  However, you can make it seem quite sincere by selecting a card that is appropriate for each individual, and then by writing a short personal message.  This small investment in time and money can pay back big dividends in the future by making you memorable to these associates.  

It might not seem important to your business career, but even the small gesture of sending a holiday card can make you stand out from the crowd in the eyes of others.  This might mean a connection is furthered, allowing you to capitalize on the relationship when looking for a better job in the future, or pushing you ahead of the competition to win the big sale at your client.  This small action of networking can benefit your business results and your career.