Business and Corporate Christmas Cards

Posts Tagged ‘business holiday cards’

Sending a business Christmas card can be one of the most inexpensive advertising methods you can utilize.

While you’re saying “thanks for your business this year,” you are also saying “remember our company and the good work we do.”

Certainly the business holiday card is a pleasant tradition and way to celebrate the season. It’s a nice thing to do, and it shows your clients that you’re thinking of them. They know, as well, that you are reminding them of you and your company in the hopes of retaining or increasing their business, for the most part.

But my experience is that I don’t mind that kind of gentle reminder/advertising. But, and here’s a big but, it should be personalized, at least a bit. It becomes less pleasant and more like traditional advertising when the card comes addressed with a label and when the card is simply stamped with a company name.

I like to receive personal greetings on the card – and the personal ones are the only ones that get displayed in my office. The impersonal cards go directly into the trash bin.

It’s not that I don’t appreciate the printed cards. Some are quite beautiful and expensive. And I don’t think poorly of the business for sending it to me. It’s certainly better than no card at all. I’m not going to cross those companies off my vendor list, nor my own business Christmas card list, either.

But given equal circumstances, that I have to make a decision between two vendors who offer much the same product at much the same price, I can’t guarantee that I won’t subconsciously – or even consciously – choose the one who took the time to send a personal greeting.

I am not suggesting that you need to include a Corporate Holiday Newsletter. In fact, please don’t do that. I really don’t have time to read about all the exciting adventures and innovations and personal anecdotes of your business year.

A simple handwritten Dear Jane or even a Dear Company Name above the card greeting and a handwritten signature, either John Doe, John Doe, President, or even Company name are enough to impart the personal attention.

And you know what else? I don’t know your handwriting or signature, unless we’re pretty good friends, in which case you’d better be doing the writing. But, if you’re someone who sends me handwritten greetings at Christmas, I won’t remember what your writing looks like. So get someone in the office to do the personalizing, if that’s what it takes.

So, the bottom line is that Business Christmas Cards are a very good investment for you to make. And when you start looking at the cost, be sure to compare it to traditional advertising methods. You’ll see it is a very good investment indeed.