Business and Corporate Christmas Cards

You’ve worked through your decision as to whether or not to send business christmas cards, and now you’re ready to choose which card to send out. This may seem a no-brainer, but it does require some care.

When In Doubt, Go Conservative

You might think that naked Santa Claus card is hilarious, but you can be sure that someone on your list is going to be offended. Maybe even angry. Certainly disgusted. And probably rethinking their relationship with you. Save that card for a friend you know will love it as much as you do.

Religious Or Not

Unless you know your clients and vendors well, it is best to go with a generic “Happy Holidays” card rather than something with a more spiritual nature. Not everyone celebrates Christmas, and some will feel offended if you don’t recognize that fact. Your card is to be an expression of thanks for their business and/or thanks for their consideration of you and your business throughout the year. It is not meant to be an instrument for prosletizing. Again, save that religious card for those you know will appreciate it.

How Much Do I Have To Spend?

With Christmas cards, as with just about any consumer good, the more you spend, the better quality you’ll have. If you have the extra cash lying around and feel the need to impress your customers and vendors with a gold embossed, super-duper card, then certainly go ahead. However, you don’t really need to go all out with expenses to properly express you appreciation and wish for good cheer.

You don’t want to go too cheap, because shoddy quality sends the message that you don’t really care enough to spend a couple of bucks on the greeting. However, with just a little shopping you should be able to find a nice quality card and envelope without breaking your bank.

You might be tempted to produce something in-house, such as a newsletter printed from you computer, but that’s only a good idea if your business is the production and printing of quality cards. Homemade may say “frugal” to some, or even “cute,” but for a lot of your card recipients it just screams “CHEAP.” Again, a message received that you’re not all that into saying thanks for your business.

What would seem to be a simple act – choosing a business Christmas card to send – really does involve some consideration and decision-making. Most of this is basic common sense, but we all need a reminder once in a while.